Even in Danger, Companies Resist Change. Yet Online Communities May Change That

Raise your hand if you ever wanted to start a new routine in your professional or personal life from Monday onward? Raise your hand if you ever felt that the communication between your clients or team members could be better? Raise your hand if you ever told yourself that from now on things are going to be much more different?

Your answer to all these questions actually shows how challenging for organizations and individuals is to change their behavior and to move to the next level.

According to Charles Duhigg, the author of New York Times best seller The Power of Habit, Companies aren’t families. ‘‘Companies are battlefields in a civil war. Yet despite this capacity for internecine warfare, most companies roll along relatively peacefully, year after year, because they have routines—habits—that create truces that allow everyone to set aside their rivalries.’’

Very often it turns out that the habits that brought companies to one level of success, for the next level of ambition and results will not be enough. At one point the promising startup provides service for 10 big clients; in the next phase the operations of startups need to scale up and the team needs to upgrade its skills so as to service for example 20 new clients and also to keep those previous 10 clients as happy and recurring customers.

When the organization and its members are aware that they need to change so that they continue to grow and become prosperous, they enter the dark room of confusion where it says on the front door: What-do-I-do-first?

They lack the support, they do not know the experts who achieved earlier the goals they want, and time is not their ally.

But what would happen if there is a community and support network for the company that is ready to skyrocket? What would happen if in the online, motivational and safe environment those who want tangible results can connect to those who did it: be that global success, dizzying growth and steady profits? What if your company is able to log into a special place on the internet and have a step-by-step blueprint for the goals they want to achieve?

With Nichiate technology and know-how you can build an online community that will move the company to new frontiers. It will help you solve challenges we mentioned in this article.

The transformation of your company needs to take place in the digital ecosystem and with the help of technology because your business in the 21st century should travel on the
spacecraft, autonomous car or highway; not on a dusty or cobblestone road.

According to Harvard Business Review and DXC.technology, since 2000. ‘‘52 percent of companies in the Fortune 500 have either gone bankrupt, been acquired, or ceased to exist as a result of digital disruption. The collision of the physical and digital worlds has affected every dimension of society, commerce, enterprises, and individuals.’’

The most successful companies stopped existing because a new player attacked their market share and absolutely changed their industry.

If the most promising, mature Goliaths were defeated by Davids, those brand-new, young companies in the block; then enterprises of all sizes need to understand that they may be next Goliaths in case they resist change.

Instead of thinking that you need to know everything; that you are alone in the process of growing to the next level or that you are missing out some big picture, start using resources that are available to you and that shorten your journey.

Use the spacecraft instead of a cobblestone road.
Have the reliable mentor in the passenger seat.
Change habits that do not help you anymore one at the time.

Because for your business to fly in times of uncertainty, the system is needed that will decrease unpredictability and risk.

Online communities that Nichiate makes are your place to thrive because professionals who gather there in teams that want the change become change advocates and the change networks grow around them.

All community members have a sense of ownership and through weak ties and their social capital they are able to answer burning issues and move further in their business.
The interface of the online community enables massive co-creation that can grow even more. Do not forget that in this growing collaboration the network does the work instead of a company or brand having to do all the work by themselves.

Let us now look at some of the obstacles that companies face when they want to digitally change:

These changes were outlined by Dion Hinchcliffe, one of the leading experts for business strategy and transformation. We can see how an online community can speed up their process of transformation.

  1. Lack of skills and understanding how the world of digital works – with a clear onboarding process that Nichiate provides and the strong community of leaders that were in your shoes, your learning curve is steep and you can solve problems much quicker.
  2. Disengagement at all levels – online communities replicate the model where those who advocate change in the organization will be able to mobilize those who want to participate with a clear written track record of current and next steps.
  3. Lack of curiosity in new ideas – if you are surrounded by motivated people, even if it is online, you are able to open up your senses for new ideas and the opportunities.
  4. Insular management culture – the cure for companies that see the world through their lens explicitly is to get surrounded by the voice of their customers, contractors and employees. Online communities are a perfect interface to achieve razor focus when getting feedback from different stakeholders, while keeping an eye on your competition.
  5. Unfamiliarity or dislike of technology – this mentality can be lethal for the company in any industry because tech innovation disrupts everything. If the successful business overall is reluctant to use technology such as an online community, people who are catalysts of innovation in the company may be given space to do a test drive with this technology before it becomes a mainstream for everyone.

To change our business as well as personal habits, as Charles Duhigg stated, we must insert a new routine, but keep the same cue and reward.

This process (of habit formation) within our brains is a three-step loop. First, there is a cue, a trigger that tells your brain to go into automatic mode and which habit to use. Then there is the routine, which can be physical or mental or emotional. Finally, there is a reward, which helps your brain figure out if this particular loop is worth remembering for the future.

If we shift the new routine into an online community, it becomes easier that those affected by the change will thrive in that environment as those who made it happen are right next to them and they interact together.

Written by: Milena Milićević